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Argentine Grill & Social Club · Barcelona · 2024

Mesaquince

Four Argentines who know that the best things in life happen around a table. Mesaquince landed in Eixample with a clear conviction: no hype, literally, but fire instead! Good taste, character and connection were the pillars chosen to create a solid communication strategy around their brand and make M15 feel like a third place to their community.

Brand identity Visual direction Content strategy
Mesaquince adega
Mesaquince carne fatiada
Mesaquince fire walk with me
Mesaquince empanada com limão
Mesaquince carne com vinho
Mesaquince cozinha on air
Mesaquince brócolos com queijo
Mesaquince os quatro sócios
Mesaquince tomates
Mesaquince fachada

Iberian Restaurant · Barcelona

Porco Preto

Sofia and André built a restaurant that feels like someone's home. The kind you walk into and immediately stop wanting to leave. In less than three months, Porco Preto made it onto the Time Out list of Barcelona's 50 best restaurants, gained 2,000 followers in 48 hours, and people started walking in asking for António, for Glória, for Lela by name. That's what happens when you stop selling food and start telling the story of the people behind it.

Brand strategy Narrative Content Visual direction
Sofia e André abraçados
Bacalhau querido na parede
Mesa posta com pratos e vinho
Brasa no kamado
Costela ibérica no prato verde
Interior do Porco Preto
Prato com flores do Porco Preto
Cozinheiro finalizando prato
Chef com prato do Porco Preto
Sofia e André na fachada
Fachada Porco Preto

Artisan Pastry · Barcelona · since 2016

Zanah Pasteles

Zanah has been quietly making Barcelona's best carrot cake since 2016 — born from two cultures, a lot of love, and a family that cooks with its hands and its heart. The rebranding was about honouring all of that while opening two doors at once: making it impossible for individuals to walk past without stopping, and impossible for restaurants and businesses to not want Zanah on their menu.

Rebranding B2B & B2C positioning Visual identity
Família Zanah na fachada
Mesa com todos os bolos Zanah
Fundador sorrindo com os bolos
Zanah carrot cake fatiado
Cheesecake de maracujá sendo servido
Zanah vitrine com bolos
Bolo de chocolate close
Red velvet sendo fatiado
Carrot cake com café
Mão cortando bolo de limão
Bandeja de mini bolos
Mesa de bolos com café e plantas

Cocktail Bar · Barcelona · Poblenou

Botanicus

Botanicus is a cocktail bar in the heart of Poblenou — Barcelona's creative district — built by two alchemists who decided that a drink could be more than a drink. Everything here is made in-house: fermented, distilled, infused, and assembled with the kind of intention that feels like ritual. They became a reference point for the neighbourhood not by trying to be trendy, but by being deeply, stubbornly themselves.

Brand photography Visual direction Content strategy
Botanicus bar interior
Os fundadores do Botanicus
Cocktail com maracujá, Botanicus
Fundador filtrando fermentado
Prateleira com alambique e potes
Pouring negroni em copo cristal
Bartenders trabalhando no balcão
Old fashioned flat lay com rum
Pipeta caindo em coupe branco
Mão com coupe dourado
Drink com lavanda e limão
Botanicus mesa com planta

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