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01 — Restaurants & Bars

Argentine Grill & Social Club · Barcelona · 2024

Mesaquince

Four Argentines who know that the best things in life happen around a table. Mesaquince landed in Eixample with a clear conviction: no hype, literally, but fire instead! Good taste, character and connection were the pillars chosen to create a solid communication strategy around their brand and make M15 feel like a third place to their community.

Brand identity Visual direction Content strategy
Mesaquince adega
Mesaquince carne fatiada
Mesaquince fire walk with me
Mesaquince empanada com limão
Mesaquince carne com vinho
Mesaquince cozinha on air
Mesaquince brócolos com queijo
Mesaquince os quatro sócios
Mesaquince tomates
Mesaquince fachada

Iberian Restaurant · Barcelona

Porco Preto

Sofia and André built a restaurant that feels like someone's home. The kind you walk into and immediately stop wanting to leave. In less than three months, Porco Preto made it onto the Time Out list of Barcelona's 50 best restaurants, gained 2,000 followers in 48 hours, and people started walking in asking for António, for Glória, for Lela by name. That's what happens when you stop selling food and start telling the story of the people behind it.

Brand strategy Narrative Content Visual direction
Sofia e André abraçados
Bacalhau querido na parede
Mesa posta com pratos e vinho
Brasa no kamado
Costela ibérica no prato verde
Interior do Porco Preto
Prato com flores do Porco Preto
Cozinheiro finalizando prato
Chef com prato do Porco Preto
Sofia e André na fachada
Fachada Porco Preto

Artisan Pastry · Barcelona · since 2016

Zanah Pasteles

Zanah has been quietly making Barcelona's best carrot cake since 2016 — born from two cultures, a lot of love, and a family that cooks with its hands and its heart. The rebranding was about honouring all of that while opening two doors at once: making it impossible for individuals to walk past without stopping, and impossible for restaurants and businesses to not want Zanah on their menu.

Rebranding B2B & B2C positioning Visual identity
Família Zanah na fachada
Mesa com todos os bolos Zanah
Fundador sorrindo com os bolos
Zanah carrot cake fatiado
Cheesecake de maracujá sendo servido
Zanah vitrine com bolos
Bolo de chocolate close
Red velvet sendo fatiado
Carrot cake com café
Mão cortando bolo de limão
Bandeja de mini bolos
Mesa de bolos com café e plantas

Cocktail Bar · Barcelona · Poblenou

Botanicus

Botanicus is a cocktail bar in the heart of Poblenou — Barcelona's creative district — built by two alchemists who decided that a drink could be more than a drink. Everything here is made in-house: fermented, distilled, infused, and assembled with the kind of intention that feels like ritual. They became a reference point for the neighbourhood not by trying to be trendy, but by being deeply, stubbornly themselves.

Brand photography Visual direction Content strategy
Botanicus bar interior
Os fundadores do Botanicus
Cocktail com maracujá, Botanicus
Fundador filtrando fermentado
Prateleira com alambique e potes
Pouring negroni em copo cristal
Bartenders trabalhando no balcão
Old fashioned flat lay com rum
Pipeta caindo em coupe branco
Mão com coupe dourado
Drink com lavanda e limão
Botanicus mesa com planta
02 — Entrepreneurs & Professional Portraits

Executive Coach & Advisor · Germany

Dr.-Ing. Dirk Busse

Dirk has 15+ years in leadership and executive search and the kind of earned authority that doesn't need to announce itself. We built his full personal brand system together: positioning, narrative, visual identity, and a photographic direction across five distinct worlds — from monastery to MACBA. Every detail was chosen as a symbol of his work: to be a bridge between worlds, choices, and possibilities for leaders willing to take a leap.

Personal brand strategy Positioning Photography direction
Dirk Busse monastery
Dirk Busse Bar Galán
Dirk Busse MACBA
Dirk Busse MACBA atrium
Dirk Busse library
Dirk Busse Disseny Hub
Dirk Busse work scenes
Dirk Busse formal portrait

Leadership Advisor & Speaker · Barcelona

Daniel Hires

Daniel helps leaders take good next steps in complexity — not perfect ones, just honest ones. He works with people who already know what matters but aren't moving yet. The session was all about capturing his aura as someone who holds space for uncertainty with a smile and professional playfulness.

Personal brand photography Visual presence
Daniel Hires moving through complexity
Daniel Hires portrait
Daniel Hires Barcelona
Daniel Hires detail
Daniel Hires at work

Digital Marketing Agency · Barcelona

Evelyn / WeAreAyllu

WeAreAyllu is built on the Andean idea of ayllu — the belief that growth is collective. Evelyn leads it with exactly that energy: genuine, warm, and completely clear on her why. The portrait session was about photographing a founder who already lives what she preaches. That kind of alignment is rare, and it shows.

Brand photography Founder portrait
Evelyn retrato frontal sorrindo
Evelyn P&B sorrindo na janela
Evelyn na janela com o cão
Evelyn P&B lendo na poltrona com o cão
Evelyn no sofá com laptop
Mãos folheando caderno de anotações
Evelyn retrato braços cruzados
Mate em cima da agenda WeAreAyllu
03 — Events

Transformative Festival · Barcelona · recurring

Festival of Consciousness

FOC is a festival, yes. But really it's a permission slip. Three days at the CCIB where activism, science, spirituality, business and art share the same air — and people remember that transformation doesn't have to be lonely. Photographing FOC means being ready for the exact moment someone's face changes.

Event photography Visual documentation
FOC presenter braço levantado
FOC sala imersiva com projeções
FOC abraço na sala vermelha
FOC dança ao sol
FOC criança de mãos dadas
FOC headphones azuis mãos dadas
FOC duas mulheres conversando
FOC andaimes headphones projeção
FOC mãe com bebê e flor
FOC mulher com arco-íris
FOC speaker no palco

Events, Walking Meditations & Community Strategy · Spain · Mexico · Colombia · Australia · Thailand

WeAre Experience

WeAre Experience creates somatic activations, walking meditations and intentional gatherings for people who want to slow down and actually feel where they are — across five countries and counting. I work with them as creative strategist and community consultant, helping shape how the brand shows up, how it grows, and how it builds the kind of warmth and human connection that transcends frontiers and becomes a global movement.

Creative strategy Community consulting Event photography
WeAre walking meditation
WeAre connection
WeAre gathering Mexico
WeAre detail
WeAre Colombia
WeAre Thailand

Music Festival · Brazil · 2018

Pepsi Twistland

One of the biggest music festival productions in Brazil, and one of the most joyful things I've ever shot. Thousands of people, massive stages, full-body energy. Twistland reminded me that scale doesn't change the job — it's still always about finding the one human moment inside the crowd. The face, the hands, the exact second the music takes over.

Event photography Large-scale production
Pepsi Twistland crowd de costas pro palco
Pepsi Twistland artista de braços abertos
Pepsi Twistland crianças no ombro dos pais
Pepsi Twistland crowd braços levantados
Pepsi Twistland mulher rindo na multidão
Pepsi Twistland cantora ângulo baixo
Pepsi Twistland menina dançando na chuva
Pepsi Twistland banda no palco luz vermelha
Pepsi Twistland performer maquiagem teatral
Pepsi Twistland rapper fundo rosa roxo

"Photography taught me that the most honest thing a camera can do is to witness someone's presence."

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